Make the Most of AR to Enhance Your Commercial and Non-Profit Initiatives


If you happen to immerse yourself into the exciting world of VR and AR software development, you know that it actually is worth all the hype. It represents a promising avenue for companies of all sizes and from various industries. Read on to find out what value AR can bring to your business endeavor — no matter the business model.

AR-Powered Marketing

With a plethora of options today on what and how to buy, consumers are choosier than ever. And it becomes more and more difficult for brands to pique clients’ interest. Fortunately, AR is touted to help you increase a customer’s purchasing power. How? Through augmented advertising.

For example, you can use AR to add an interactive touch to reading your printed media. With a single camera scan, your magazine pages will come to life, showing readers a full gamut of benefits the advertised products have. Such AR activations will contribute to boosting reader engagement, which means more chances for positive purchasing decisions.

A similar trick can be done with menus. Enable restaurant-goers to liven up dishes and get detailed information on the ingredients and their health benefits. This way, you not simply entertain your customers but spare them the proverbial food choice headache.

On top of that, AR can assist you with Out-Of-Home (OOH) advertising. Think using HD screens with animations the way Fox Germany and Sky Austria did it to advertise new series of The Walking Dead. Or launch an AR-powered marketing campaign to show the unique character of your new product.

Ecology and Emotional Branding

Surprising as it might sound, AR is also a breeding ground for ecology. NGOs and other establishments use this tech to draw attention to ecological problems and raise funds during their campaigns.

To wit, the World Wildlife Fund (WWF) in partnership with Coca-Cola leveraged AR and the association of a famous beverage with polar bears to raise awareness about global warming’s effect on arctic wildlife. They installed a 3D mirror at the Science Museum in London to immerse visitors into the heart of the Arctic and show the polar bear’s plight due to ice melting.

Redspace, together with AR&Co, also used a forward-looking approach toward solving ecological problems. With the aim to save Javan rhinos in Indonesia from extinction and hunger, they created an AR game and connected it to Mandiri e-cash so that people could easily donate to WWF. How does it work? When you direct your phone toward a Mandiri ATM card, there appears a virtual rhino. And while you’re submitting funds, you see for yourself how the animal is getting the necessary food, medicine, and some treats.

Augmented Social Care

The Centers for Disease Control and Prevention report that about 1 in 59 children suffers from autism spectrum disorder (ASD). And the delicacy of this disease makes it difficult to find the optimal treatment.

According to scientists, one avenue to enable sustainable care in this direction is to harness augmented reality. For example, it can be AR-powered glasses like “Empower Me” that help autistic children and adults learn social-emotional and cognitive skills they want — in a gamified manner.

The cutting-edge device provides digital coaching for real-life situations based on visual and auditory feedback. Such an approach allows increasing the quantity and quality of social interactions as well as reducing behavioral missteps.

More Accessible Learning

With the advent of learning management systems, the educational process has become highly accessible to a wider audience. And AR is set to make it even more mobile.

AR-powered explanations of how human organs or complex engines work are proved to be highly effective. So it stands to reason AR materials have great potential to replace textbooks, manuals, paper instructions, and plastic models in educational institutions and offices.

Just imagine an advanced anatomy presentation guide aimed at improving medical students’ learning efficiency and enhancing knowledge retention. Or an augmented instruction showing what to do when a manufacturing machine is out of action. AR can deliver this and even more.

An Intelligent City

IoT has significantly contributed to the technological future of cities, but AR doesn’t stand still, either.

You can draw on the capabilities of this technology to create an advanced financial app that would provide a visual representation of a client’s bank account balance or guide them toward the nearest branch or ATM.

Besides, augmented maps can enable an effortless search for city facilities like WC, cafes, movie theaters, hospitals, and more. And in case of emergency, such AR apps will be the optimal option to direct panicking people to safe places.

Another case in point: Think about implementing innovation in your entertainment campaign and allowing citizens to enjoy street art through the lens of cutting-edge AR glasses or have fun with AR-enabled event broadcasting.

It’s Time to Act

3D advertising, virtual entertaining installations, augmented learning — AR has just started gaining momentum. The possibilities and benefits from AR-fueled campaigns are almost endless, so give free rein to your boldest ideas.

This UrIoTNews article is syndicated fromDzone